Google, being the undisputable
leader in search engines from then until now, is placing a high importance on
the quality and relevancy of its search engines. Most especially now that the
company is public property. In order to keep the shareholders and users of its
engines happy, the quality of the returned results are given extreme
importance.
For this same reason, doing the
wrong things in the Adsense and other forms of advertisements, whether
intentionally or unintentionally, will result in a severe penalty, may get you
banned and even have your account terminated. Nothing like a good action taken
to keep wrongdoers from doing the same things over again.
So for those who are thinking of
getting a career in Adsense, do not just think of the strategies you will be
using to generate more earnings. Consider some things first before you actually
get involved.
Hidden texts. Filling your
advertisement page with texts to small to read, has the same color as the
background and using css for the sole purpose of loading them with rich
keywords content and copy will earn you a penalty award that is given to those
who are hiding links.
Page cloaking. There is a common
practice of using browser or bot sniffers to serve the bots of a different page
other than the page your visitors will see. Loading a page with a bot that a
human user will never see is a definite no-no. This is tricking them to click
on something that you want but they may not want to go to.
Multiple submissions. Submitting
multiple copies of your domain and pages is another thing to stay away from.
For example, trying to submit a URL of an Adsense as two separate URL’s is the
same as inviting trouble and even termination. Likewise, this is a reason to
avoid auto submitters for those who are receiving submissions. Better check
first if your domain is submitted already an a certain search engine before you
try to submit to it again. If you see it there, then move on. No point
contemplating whether to try and submit there again.
Link farms. Be wary of who and
what are you linking your Adsense to. The search engines know that you cannot
control your links in. But you can certainly control what you link to. Link
farming has always been a rotten apple in the eyes of search engines,
especially Google. That is reason enough to try and avoid them. Having a link
higher than 100 on a single page will classify you as a link farm so try and
not to make them higher than that.
Page rank for sale. If you have
been online for quite some time, you will notice that there are some sites
selling their PR links or trading them with other sites. If you are doing this,
expect a ban anytime in the future. It is okay to sell ads or gain the link.
But doing it on direct advertisement of your page rank is a way to get on
search engines bad side.
Doorways. This is similar to
cloaking pages. The common practice of a page loaded with choice keyword ads
aimed at redirecting visitors to another “user-friendly” page is a big issue
among search engines. There are many seo firms offering this kind of services.
Now that you know what they actually are, try to avoid them at all costs.
Multiple domains having the same
content. In case you are not aware of it, search engines look at domains IP’s,
registry dates and many others. Having multiple domains having the same exact
content is not something you can hide from them. The same goes with content
multiplied many times on separate pages, sub domains and forwarding multiple
domains to the same content.
Many of the above techniques
apply to most search engines and is not entirely for Google only. By having a
mind set that you are building your Adsense together with your pages for the
human users and not for bots, you can be assured of the great things for your
ads and sites.
Not to mention avoiding the wrath
of the search engines and getting your Adsense and site account terminated
altogether.
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