Most webmasters know that Adsense
generates a sizeable source of additional advertising income. That is why most
of them use it to go after high paying keywords. They have with them the lists
that tells what the keywords are and have already used various methods of
identifying them. And yet, after putting up these supposed-to-be high paying
keywords into their pages, the money they expected to come rolling in is not
really coming in.
What is it that they are doing wrong?
Having the pages is with the
proper keywords is one thing. But driving visitors to those pages is another
matter and often the factor that is lacking. The thing is, to get visitors to
your high paying keyword pages, you need to optimize your site navigation.
Stop for a moment and think about
how visitors are using your website. After a visitor has landed on a certain
page, they have the tendency to click on another page that sounds interesting.
They get there because of the other links that appears on a page that they
initially landed on. This is site navigation. It is all about enabling visitors
to move about your site. And one way of maximizing your Adsense earnings.
A typical website have menu links
on each page. The wording on these links is what grabs a visitor’s attention
and gets them to click on one of the links that will take them to another page
of that website. Links that have “free’ or “download” are oftentimes good
attention-grabbers.
This navigation logic can also be
applied to driving traffic to your high paying pages. There are some websites
that are getting a lot of traffic from search engines, but have low earnings.
The trick is to try and use come cleverly labeled links to get the visitors off
that pages and navigate them to the higher earning ones. This is one great way
of turning real cheap clicks to real dollars.
Before you begin testing if this
same style will work for you and you website, you need to have two things.
Something to track and compare and some high earning pages you want to funnel
your site traffic to. An option is to select a few of your frequently visited
pages. This is ensuring fast result to come by.
Now, the next thing to do is
think of ways to get visitors viewing a particular page to try and click on the
link that will take them to your high earning pages. Come up with a catchy
description for that link. Come up with a catchy and unique description for the
link. Think of something that people do not get to see everyday. That will
trigger their curiosity enough to try and see what that was all about.
You can also use graphics to grab
your readers’ attention. There is no limitation to what you can do to make your
link noticeable. If you are after the success of your site, you will do
everything it takes just to achieve that goal. Just be creative. As far as many
Adsense advertisers are concerned, there are no written and unwritten laws to
follow regarding what they write. Just as long as you do not overstep the
guidelines of the search engines, then go for it.
Also remember that it is all
about location, location and location. Once the perfect attention grabbing
description has been achieved, you have to identify the perfect spot on your
page to position that descriptive link to your high paying page.
There is nothing wrong with
visiting other websites to see how they are going about maximizing their site
navigation. “Hot pages” or “Most read” lists are very common and overly used
already. Get to know the ones that many websites are using and do not try to
imitate them.
Another way of doing it is to try
and use different texts on different pages. That way you will see the ones that
work and what does not. Try to mix things around also. Put links on top and
sometimes on the bottom too. This is how you go about testing which ones get
more clicks and which ones are being ignored.
Let the testing begin. Testing
and tracking until you find the site navigation style that works best for you
site.
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